Approximately half of all online purchases originate from search engines, and… on average, only one in ten people will look further than the first two pages of google search results when looking for something online. So if your website doesn’t rank well for the terms you’re trying to target, then there’s a good chance that it won’t be found by your potential customers unless they type in your exact domain address, or if you pay for Google adwords, which can become very expensive if you’re a small business.
But the good news is that there are strategies that can help you to reach your potential customers organically without paid advertising. Search Engine Optimisation improves the way Google’s robots access and read your website content. Using page titles and meta descriptions, image tags, inbound links, and creating specific pages with optimised content, you can start to see where SEO can improve a website so that Google thinks it is relevant to a certain search term or terms.
Crispian will fully assess your website, conduct a keyword research assessment, and also optimise your social media accounts to generate a stronger online presence. These basic strategies are all part of a good SEO campaign, and while they don’t achieve instant results, it’s important to keep in mind that reaching the number one spot on Google organically may take months, or even years depending on the level of competition, and will take some effort to stay on the front page. But Crispian recognises the importance of getting started as early as possible, and making sure that your website is at least properly optimised.